Snacks & sweets
“Norte” pistachio alfajor
100 spots · 5 days at home · 1,240 applied
- 1
Brands publish a product before it launches
- 2
AI picks the people closest to their customer
- 3
They try it at home and tell you what happened and why
Already worked with RusheaBLOQ
Why
Free samples are useless if just anyone tries them.
Rushea is the filter between your product and the consumer: it helps you understand, and sell better to, the customers you have and the ones you want. There are three ways to listen before launch. Only one puts the product in the hands of people like your customers, and asks them why.
Who tries it
Synthetic respondents: An AI imitating people
Sampling and review sites: Whoever signs up first
The applicants closest to your ICP
How they're chosen
Synthetic respondents: They aren't
Sampling and review sites: First come, first served
AI ranks every applicant against your ICP
What you get
Synthetic respondents: A prediction
Sampling and review sites: Stars and public reviews
What they said, what they did, and why
When
Synthetic respondents: Before launch, but nobody tastes it
Sampling and review sites: Usually after launch
Before launch, under confidentiality
How you start
Synthetic respondents: Demo with sales
Sampling and review sites: Demo with sales
Tell us about your launch and our team prepares a proposal
Synthetic answers are not the same as observing real people using your product. Strat7, 2026 ↗
What launches
What's coming out this season, tested before it does.
Snacks and candy (like alfajores, Argentina's favorite filled cookie), new drinks, protein bars, apparel, and seasonal drops. If it can ship to a home, it can be tested.
Examples · fictional brandsDrinks
“Ruta” protein cold brew
60 spots · 3 days at home · 610 applied
Protein bars
“Trama” peanut bar
80 spots · 4 days at home · 870 applied
Apparel & new drops
“Litoral” linen tee
40 spots · 7 days of wear · 2,030 applied
Launching something like this?
Tell us what you are launching and who should try it. Our team prepares your proposal.
Want one of these at your door?
Sign up for invitations. It's free.
How we pick
The algorithm behind every group.
Hundreds apply. AI reads every profile, the algorithm checks it against your ICP and picks the closest. They tell you the truth, and why.
Illustrative · fictional people
A pistachio alfajor, less sweet, for summer. Do people who eat alfajores often prefer it to the classic?
Ages 25 to 45Lives in Buenos Aires, Mexico City, Santiago, Lima, Bogotá, Medellín, or MontevideoEats alfajores every weekNo nut allergyMix: 70% consumers + 30% people who sell or recommend them
How it runs
One drop, from proposal to evidence.
- 1
The brand publishes
Straight from the proposal: what it is, spots, profile, and how many days. Free until you approve.
- 2
The right people hear about it
Only those who fit, based on what they told us. No public list of what you're launching.
- 3
They apply
They receive an invitation and see the product, timing and tasks before accepting.
- 4
AI picks
The applicants closest to your ICP, plus a contrast group if you ask for one.
- 5
It ships to them
Free, after they accept confidentiality.
- 6
Check-ins with a why
3 minutes a day: a photo, two or three questions, and always the why.
What you get
Your hypothesis, against what they said and did.
Every check-in moves the evidence toward or away from what you believed. What people said and what they did stay separate, and at the end we tell you what we inferred and how confident we are.
The brand's hypothesis
Illustrative exampleA less sweet alfajor wins over summer buyers.
RefutedConfirmed
- What the brand believed
- 82
- What the evidence says
- 58
The brand was more confident than the evidence: 24 pts.
- Said
Day 1 · “Finally an alfajor that isn't a sugar bomb.” 34 of 100 said something similar.
+12 - Observed
Day 2 · 58 of 100 ate it in the afternoon with coffee or mate, not as dessert.
+6 - Said
Day 3 · “You can barely taste the pistachio.” 29 of 100. Why: “the chocolate covers it.”
-10 - Observed
Day 3 · Photos: 22 of 100 found the coating melted when they opened it, at 31°C (88°F).
-6 - Said
Day 4 · 61 of 100 would buy it again. Most common why: “it doesn't feel heavy in the heat.”
+10 - Observed
Day 5 · Only 18 of the 30 classic-alfajor fans finished the box.
-4
Inferred · medium confidence
Less sweet works in summer. But the pistachio has to come through, and the coating has to survive the heat.
Disagreement: classic-alfajor fans found it bland.
Limit: 7 Latin American cities, in a week of 82 to 88°F.
This report, for your product.
Tell us what you're launching and what you think will happen. Our team reviews feasibility and pricing before you approve.
The network
Real people who want to try what's new before anyone.
Insiders sign up to receive invitations to test products. In this first version they don't get paid: they get to try it first, free, at home. Great feedback moves you up for the next drops.
- 1
Tell us about you
What you eat, drink, wear, and where you shop. One sentence is enough.
- 2
Apply to drops
Limited spots. You see what it is and what you'll do before you apply.
- 3
Get picked, get it
Free, at your door, before it's on sale.
- 4
Tell us what happened
3 minutes a day, always with the why. That's how you move up.
Every drop done well adds to your credential and puts you first in line.
Promises
If we make a mistake, we pay for it.
- Free until you approve.
- If someone drops out, it's on us.
- If we recruit the wrong person, we fix it for free.
- Every insider accepts confidentiality before seeing your product.
- Any extra cost is quoted up front.
- Invites are private.
- Every claim links to its source.
- Bad news gets reported, too.
Questions
Frequently asked questions
What is Rushea?
The filter for reaching consumers: we help brands understand, and sell better to, their current and future customers. It's a platform where brands publish consumer products before launch (snacks, candy, drinks, protein bars, apparel). People apply to try them, AI and our matching algorithm pick the applicants closest to the brand's ICP, the product ships to them free, and they send short check-ins with the why. The brand gets evidence against its hypothesis.
How is it different from sampling or review sites?
Sampling goes to whoever signs up first, usually after launch, with public reviews. Rushea picks by fit with your ICP, before launch, under confidentiality, with no public stars: you get what people said, what they did, and why.
What can I test?
Alfajores, candy, new drinks (protein drinks too), protein bars, apparel, and seasonal drops. Packaging or a campaign, too.
How long does it take?
Sharing your launch takes a few minutes. Our team confirms the proposal and timing. Sign-ups close when the spots fill or on the date you pick. The test runs 3 to 7 days depending on the product.
How does the AI pick?
It reads what each applicant told us (what they eat, drink, and wear, and where they live) and ranks them by how close they are to your ICP. Someone on our team reviews the group before anything ships.
How much does it cost?
Publishing a drop is free until you approve the proposal. Any extra cost is quoted up front. If someone drops out, we replace them at no cost.
Do insiders get paid?
Not in this first version. They get the product free at home before anyone else, and people who give great feedback get priority on future drops. Tasks are short: about 3 minutes a day.
If it's free, is the feedback honest?
Every check-in asks why, we keep what people said apart from what they did (photos, what they did with the product), and we never ask for public or positive reviews.
Which countries?
We're starting in Argentina and Latin America, in English and Spanish. The method works anywhere we have insiders for your ICP.
Still have a question?
Ask for the proposal: it's the fastest way to know if your product fits. We answer with your case, not a brochure.
The right people, at the right moment.
About to launch? Tell us what you are launching and get a proposal reviewed by our team. Free until you approve.